Why You Need to Pinpoint Your Purpose


If you watched or heard any part of the U.S. Inauguration of President Joe Biden yesterday, you likely heard Biden and others (National Youth Poet Laureate Amanda Gorman- wasn’t she awesome?) talk about one thing.


Who we choose to be has everything to do with who we will become.
Regardless of your country of origin or where you now reside, we choose the words, behaviors and actions that represent our values:

Do we choose healing or hatred?

Democracy or divisiveness?

Justice or racism?

Unity or lawlessness?

These are not new questions. They are the persistent questions of our time as we evolve to a new understanding of the human relationship with the planetary future.

Especially Here, Especially Now

As Biden suggested, these questions are especially salient in the U.S., as we have historically struggled with the tension of the “American ideal that we are all created equal and the harsh, ugly reality that racism, nativism, fear, and demonization have long torn us apart.

The battle is perennial. Victory is never assured.”

Ms Gorman so eloquently shared that we are “a nation that isn’t broken but simply unfinished.. far from polished far from pristine but that doesn’t mean we are striving to form a union that is perfect.

We are striving to forge a union with purpose.”

That ‘we’ is each of us.

Each of us has more opportunity than ever to live into our purpose.

Not perfectly. Not necessarily with deep clarity, as it’s always evolving.

But we have to at least ask the questions that reflect the values we cherish, so that we can “live the questions now.” (Rainier Maria Rilke)

Who will you choose to be, in this time of great hope and horror?

Gorman again, capturing both the discord and the emergent dream:

“We did not feel prepared to be the heirs

of such a terrifying hour

but within it we found the power

to author a new chapter.”

What’s yours?

About the Author

Dr. Holly Woods is the Author of the #1 Bestseller, The Golden Thread: Where to Find Purpose in the Stages of Your Life. Read it, you’ll never again think your life doesn’t matter.

Holly is a purpose activator. She believes that touching the spark of your soul lights you up so much that you alter the world just by being in it.

Learn about Holly’s work at Emergence Institute. You can schedule a 30 minute Strategy session with Holly.

Better yet, join the Purpose Creators Collective, a home for you to grow your purposeful life, work and business with mentoring, courses and the company of aligned peers. It will be a laboratory, incubator, sacred container and support network for those of us emerging into our next expression.

Holly’s spent nearly 4 decades helping visionaries build products and businesses that change the world, as a coach, mentor, consultant and entrepreneur. She’s younger than she’s ever been because her purpose inspires her to keep making a difference. That’s what she wants for you, too. Holly helps her clients uncover their nuanced purpose, gain capacities and mindset to attain their unreasonable goals, and align decisions, products, strategies and systems around what matters most.

Get a free copy of the tried-and-true Purpose to Impact Roadmap she uses to create that alignment and amplification in the world.

Holly earned a PhD in Human & Organizational Development, is certified as an Integral Master Coach®, Purpose Guide®, Professional Mediator and Facilitator, Master Energy Practitioner, and is a Stages of Consciousness developmental practitioner.

Emergence Institute

Holly Woods, PhD

ⓒ 2020 Emergence Institute